THE SOCIAL OUTFIT
WEBSITE
REDESIGN

KEY RESULTS:

Coordinated key customer experience research assisted by Atlassian which gathered high-quality qualitative data insights and consumer pain points which highlighted opportunities to improve touchpoints and customer connection. 

Oversaw website redesign strategy and implementation resulting in a brand identity overhaul to refresh the website and re-align it aesthetically to ensure consistency between the brands touchpoints and communications. 

The website redesign increased online sessions by 16%, conversion rate by 18%, average order value by 36%, volume of orders by 28% and resulted in an overall 65% quarterly increase in online sales revenue from Q1 2022 to Q2 2022. 

Worked closely with web developers to ensure the successful implementation of key website functions to improve and modernise the customer shopping experience. 

the social outfit website redesign product page example

HOMEPAGE

previous the social outfit homepage website
the social outfit website redesign modern

Bold headline

Modern feel

Visible & highlighted CTA

Improved use of brand colours

PRODUCT PAGE

the social outfit product page
the social outfit current product page after redesign

Filter & search functions

Product-focused imagery

Gallery scroll-through & quick buy 

PRODUCT LISTING

the social outfit product listing page
the social outfit product listing redesign

Improved sizing and quantity UX

Decluttered copy and highlighted CTA

Improved product gallery and consumer confidence features (e.g. size charts, fabric, returns policy, sizing, etc.)

PROJECT SUMMARY: 

The objective of the redesign was to improve e-commerce KPIs for The Social Outfit’s online store and improve the user experience, particularly for mobile and tablet devices. 

The project was divided into the following phases: 

1. Research – undertaken in collaboration with Atlassian involving customer interviews to identify brand positioning and user pain points.

2. Conceptualisation – undertaken in collaboration with a UX/UI designer assisted with the wireframe and UI of the website. 

3. Implementation – led the build-out and updating of the website with assistance from software developers who built the necessary website functions. 

4. Launch – developed a launch strategy along with supporting socials and EDM to capitalise on the new website and shopping experience.