COLLATERAL
DESIGN

the social outfit swing tag example

KEY RESULTS:

Led the design development process for multiple collateral design and product designs utilising graphic design skills and experience with multiple Adobe Suite applications. 

Established and maintained a vibrant and bold brand identity for The Social Outfit consistent within all collateral designs, including but not limited to colour palette, typography and graphics. 

Developed collateral that communicated The Social Outfit’s primary USP with the objective of delighting customers and providing a richer shopping experience when purchasing products in-store and online. 

Steered project management for collateral and fabric design processes, including communicating internally with the Production and Retail departments and externally with suppliers and factories to ensure a high quality product fit for purpose. 

a postcard that was designed for the social outfit being shipped out with an online order by two retail staff

Stunning visuals and vibrant colours to delight and enrich the customer journey. 

Every touchpoint is an opportunity to inform, educate and delight the customer. Through the development of visual rich collateral, The Social Outfit was able to communicate its core identity and USP at each point in the customer journey. 

CREATIVE SKILL COMPETENCIES: 

  • Adobe Creative Suite 

  • Graphic design

  • Pattern design

  • Retouching

  • Collateral & fabric printing

  • Style guide development

photoshop, indesign, illustrator and canva icons demonstrating core proficiencies with the program