NIGHT NOODLE MARKETS

night noodle markets images
sample socials for night noodle markets instagram account

KEY RESULTS:

Instrumental in coordinating marketing collateral for a press/media send-out to key influencers which resulted in media coverage with a reach of 300k+, as well as managing influencer activations on-site. 

Developed the brand’s social media strategy and managed multiple social media channels to increase engagement by 45% YOY FY 2016-17, as well as online registrations by 15% over the course of the year.

Developed a social media strategy for Night Noodle Markets Sydney that improved social media performance in key metrics (reach and audience engagement) by 150% over the duration of the 3-month campaign. 

Spearheaded a new internal content scheduling process that increased efficiency between internal teams and simplified brand partner content delivery. 

Sizzling hawker-style stalls slinging street food against the backdrop of the city’s stunning nightscape.

The Night Noodle Markets is Good Food Month’s flagship event – whose circuit includes Sydney, Melbourne, Canberra, Brisbane and Perth. 

The event is the hero event for Good Food Month, with the goal of increasing brand awareness, ticket sales for accessory events and retaining the Good Food Month brand and Night Noodle Markets positioning in the market as best-in-class. 

3 images featuring night noodle markets event

CAMPAIGN TACTICS: 

  • Social Media Strategy

  • Content Production & Delivery

  • Paid Ads

  • CMS Management

  • Email Marketing

  • Copywriting

  • SEO

  • Blog Writing

  • Event Marketing

  • Influencer Marketing

  • Data Reporting

  • Contra Management