Managed key relationships through strong communication with media partners such as Channel 7, Nova Entertainment and The Urban List to fulfil campaign objectives and increase media coverage.
Executed marketing plans and generated post-campaign analytics reports to achieve successful outcomes for Good Food Month brand partners such as Citibank, Mercedes Benz, and Menulog.
Responsible for a variety of consumer facing communications through different mediums including electronic direct mail (EDM), social media, community engagement and website in order to communicate key marketing messaging
Worked with a design agency to successfully rebrand Good Food Month Sydney, providing feedback at each stage of development and crafting communications and socials to align with the new branding.
Celebrating Australia’s diverse culinary scene, spotlighting both industry titans and fresh up-and-comers alike.
Good Food Month is Australia’s leading food festival encompassing a month long set of culinary collaborations, masterclasses, pop-ups and events.
The goal of the campaign was to utilise a robust content and social strategy to convert customers into advocates, increase engagement & WOM referrals and ultimately sell out events.