MY STORY

As a seasoned professional having worked predominantly in the Fashion and Food Marketing industries, I specialise in creating agile and impactful content and campaigns that drive business growth. My expertise spans various industries, including B2C, e-commerce and event marketing environments.

I live and breathe all things fashion, with particular interests in editorial fashion and sustainable fashion – an area I have spent the last 3 years working in. As a child, I always loved colouring outside the lines and as I’ve grown up I’ve found my approach to Marketing to be the same. Experimentation lives at the heart of my approach and my work largely revolves around using a mix of outside-of-the-box storytelling, creative campaigns and data-driven decision-making that resonate with brand’s audiences to help the business achieve their goals.