SPRING/SUMMER '23:
JOYOUS GEMS

KEY RESULTS:

Launch strategy generated a 51% increase in total revenue and a 44% increase in online revenue from Q3 to Q4 2022.

The campaign’s content and social strategy improved on a number of e-commerce metrics from Q3 to Q4 2022 including a 25% increase in conversion rate on website, 39% increase in total online orders, 14% increase in website sessions and 77% increase in sales value attributed to social.

Paid ad strategy amplified campaign reach to a targeted audience of over 220,000. 

Coordinated production of editorial and e-com photoshoots with direction to ensure consistency with campaign strategy and brand identity and ethos.

two images overlaid, one featuring the social outfit's friendship beads print and the other featuring the social outfit's fairfield bloom print for spring/summer 2023

An ode to gorgeous gem tones and sparkle-laden textiles that spring right off the garment.

The Social Outfit’s spring/summer 2023 campaign spanned 5 months. The campaign was centred around an uplifting kaleidoscope of sumptuous colours inspired by the vibrancy of the earth’s minerals and gemstones.

The goal of the campaign was to increase sales revenue with a focus on online sales revenue – while carving out awareness around our two seasonal hero prints.

CAMPAIGN TACTICS: 

  • Social Media Strategy

  • Content Production & Delivery

  • Paid Ads

  • CMS Management

  • Email Marketing

  • Copywriting

  • SEO

  • Google Ads

All S/S '23: Joyous Gems Gallery