WEAR
THE CHANGE

wear the change hero campaign illustration

KEY RESULTS:

Generated over 1000+ pieces of UGC and earned media across 3 years of running the campaign that was amplified through our social media, website and email channels. 

Generated an 85% increase in online sales with a 41% increase in website sessions over the 2-month campaign as compared to the previous reporting period. 

The campaign generated press from media sources such as Marie Claire, Ragtrader, Westpac and more, generating high-quality reach and traffic from relevant demographics. 

Raised over $180,000 in peer-to-peer untied funding over the course of 3 annual campaigns (2020, 2021, 2022) and amplified in-store and online sales during the duration of the campaign. 

An annual peer-to-peer fundraising campaign that doubled as a powerful brand-building exercise and sales-driver.

Wear The Change is a fundraiser and ethical fashion styling challenge held during Refugee Week. To drive the campaign’s secondary objectives of increased sales revenue and exposure, we led a robust social media strategy centred around UGC to spread the message and attract participants. 

CAMPAIGN SOCIALS: 

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CAMPAIGN TACTICS: 

  • Social Media Strategy

  • Content Production and Delivery

  • CMS Management

  • Email Marketing

  • Copywriting

  • Content Strategy

  • Event Marketing

  • Collateral Design