YEAR IN REVIEW
MINDFUL
CHEF
KEY RESULTS:
Coordinated key customer experience research assisted by Atlassian which gathered high-quality qualitative data insights and consumer pain points which highlighted opportunities to improve touchpoints and customer connection.
Oversaw website redesign strategy and implementation resulting in a brand identity overhaul to refresh the website and re-align it aesthetically to ensure consistency between the brands touchpoints and communications.
The website redesign increased online sessions by 16%, conversion rate by 18%, average order value by 36%, volume of orders by 28% and resulted in an overall 65% quarterly increase in online sales revenue from Q1 2022 to Q2 2022.
Worked closely with web developers to ensure the successful implementation of key website functions to improve and modernise the customer shopping experience.
